Why missed calls cost local businesses more than you think
· Business Pilot
A missed call doesn't show up on any report. That's why it's easy to ignore. But for a restaurant, contractor, salon or clinic, the phone is still where many of the most ready-to-buy customers come from.
Work out your own number
Check your phone system or carrier for missed calls over the last month. Multiply by the share you think were new customers, then by what an average new customer is worth to you. Even a rough estimate is usually enough to show the problem is worth fixing.
Five ways to miss fewer opportunities
- Turn on missed-call text-back so every caller gets an instant reply
- Add online booking so customers don't need to call at all
- Put your hours and booking link on your Google Business Profile
- Route calls to a second phone during busy periods
- Review missed calls weekly and call back the ones that matter
See if Business Pilot fits your business
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